From designing Indian bridal wear for boutiques in Mumbai to setting up her own labels – Anita Dongre has come a long way to establish herself as one of the most successful fashion designers in India. Her labels AND, Global Desi and Anita Dongre include a wide repertoire of designs that cater to the youth, working professionals and the high flyers of the society.
Having made up her mind at the age of 12 that she wanted to become a fashion designer, Anita went on to complete a fashion designing course from Mumbai’s SNDT Fashion Institute. Soon after, she began supplying ready-to-wear Indian clothes to boutiques around the city. But when she started designing western outfits for young working professionals and found that the boutiques were not open to displaying and selling them, she went on to set up her own label AND Designs India Limited in 1998.
AND retails western outfits that include formal and evening wear. Designed for the modern Indian woman, the label aims to create comfortable outfits that will help improve her confidence and style quotient, day after day. Anita Dongre constantly experiments with the designs and takes cues from international trends to being the best of western fashion to Indian women through her label AND.