Last updated: May 2018
Malti Trading Ltd is the data controller of your personal data and is responsible for the collection, use, disclosure, retention and protection of your personal information in accordance with the General Data Protection Regulation.
Malti Trading Ltd may transfer your personal information outside of the European Economic Area to our group companies and authorised third parties. Where we use third party service providers based outside of the European Economic Area, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe. Where we use third party service providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between the Europe and the US.
How do Cookies work?
We have relationships with carefully selected third parties who may also set cookies during your visit to be used for remarketing purposes – in other words to show you different products and services based on what you appear to be interested in. This type of advertising is designed to provide you with a selection of products based on what you’re viewing on strandofsilk.com, which are presented to you by our business partners when you visit other selected websites. The adverts may highlight products you’ve viewed, alternative styles and colours, as well as products from other categories deemed relevant to your browsing history. The technology behind these adverts is based on cookies.
We would like to continue to display content that's relevant to you, however, you can choose to opt out of this type of advertising permanently by clicking the opt out icon appearing in the top right hand of the ad. Please note that if you delete your cookies, we will no longer know that you have opted out, and the banners will reappear when you visit other selected websites
If you ‘share’ strandofsilk.com content with friends through social networks – such as Facebook, Pinterest and Twitter – you may be sent cookies from these websites. strandofsilk.com does not control the settings of these cookies and is not responsible for how these cookies work.
strandofsilk.com may display video content using Adobe Flash Player, delivered by a third party video service provider. Adobe uses Flash cookies (also known as Local Shared Objects) to help improve your experience as a user. Flash cookies are stored on your device in much the same way as other cookies but they’re managed differently by your browser.
If you wish to disable or delete a Flash cookie, go to: https://www.adobe.com/uk/privacy/opt-out.html
Please note that strandofsilk.com is not responsible for the content of external websites. If you do disable Flash cookies, you will be unable to access certain content (such as videos) on the website.
Most web browsers have cookies enabled; should you need to turn them on, see managing cookies below for help.
If you’d prefer to restrict, block or delete cookies from strandofsilk.com, or any other website, you can use your browser to do this. Each browser is different, so check the Help menu of your particular browser (or your mobile phone’s handset manual) to learn how to change your cookie preferences. Managing your settings will differ depending on the type and version of web browser you use.
We use the personal information we collect to: provide and improve our services, provide you with a personalised experience on our sites, contact you about your account, provide you customer service, provide you with personalized advertising and marketing, and detect, prevent, mitigate and investigate fraudulent or illegal activities.
We process personal data for purchases, payments, customer support and fulfilment to enable us to perform our contract with you; where your contact details and transactional information are processed.
We process personal data relating to your interaction (transactions, site visits, app usage) with strandofsilk.com to enable us to personalise your experience with strandofsilk.com. This processing constitutes profiling under the GDPR and we process your personal data in this way as it is in our legitimate interest to offer you a personalised experience on our sites and to provide you with personalised advertising and marketing.
We retain your personal information as long as it is necessary and relevant for our operations. In addition, we may retain personal information from closed accounts to comply with legal requirements, prevent fraud and resolve disputes. Where a legal requirement obliges the retention of personal data for a specific minimum period, we will retain data for at least that period. When we determine the maximum retention duration of any personal data we hold we do so with regard to our legitimate interests to retain data, our obligation under GDPR to minimise data we hold with what we do hold as personal data being kept proportionate; the nature, and sensitivity of the personal data and the potential risk of harm from unauthorised use or disclosure of your personal data.
We use and retain your personal information to provide, improve and personalise our service to:
Where we have the right to do so, we shall use and retain your personal information to personalise communications, to contact you, either via email, telephone, social media, text messages or postal mail in order to inform you of account activity, delivery fulfilment and marketing related activity.
We use and retain your personal information to prevent, detect, mitigate and investigate fraudulent or illegal activities. This will involve the machine learning based statistical analysis which permits the identification of buying patterns which allow us to further personalise your experience.
We retain your personal information as long as it is necessary and relevant for our operations. In addition, we may retain personal information from closed accounts to comply with legal requirements, prevent fraud and resolve disputes. After it is no longer necessary for us to retain your personal information, we dispose of it securely according to our data retention and deletion policies.
The General Data Protection Regulation provides for rights of access, modification and deletion of your personal information.
You can submit your rights servicing request by sending an email to firstname.lastname@example.org.
The GDPR provides you with the following rights:
|Your Right||What it means|
|The right of access||Your right to obtain confirmation as to whether or not personal data are being processed, and, where that is the case, access to the personal data along with details regarding the nature of processing.|
|The right of rectification||Your right to obtain the rectification of inaccurate personal data.|
|The right of portability||Your right to receive the personal data concerning provided to us, in a structured, commonly used and machine-readable format.|
|The right to be forgotten||Your right to erase your personal data.|
|The right to restrict processing||Your right for your data to be effectively ‘frozen’; stored and not further processed.|
You can control how we send personalized marketing, by channel and by frequency, from the Manage Preferences section of a registered account.
Accessing Manage Preferences allows you to control how we communicate with you. If you do not wish to receive marketing communications from us, you can unsubscribe from the link in the email you received, or by changing your Marketing Preferences.
We may disclose your personal information to legal entities within the strandofsilk.com group of undertakings, and to third authorised third parties. We do not disclose your personal information to third parties for marketing purposes.
We protect your information using measures that reduce the risks of loss, misuse, unauthorised access, disclosure and alteration. We minimise the amount of personal information we disclose to what is directly relevant and necessary to accomplish the specified purpose.
In so doing we may disclose your personal information to authorised third party service providers who help us to provide our services such as:
We do not disclose your personal information to third parties for marketing purposes.
Where legally compelling grounds exist, we may also disclose your personal information to governmental and law enforcement agencies, and otherwise in the defence of legal claims.
We protect your information using measures that reduce the risks of loss, misuse, unauthorised access, disclosure and alteration. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.