The Government of Rajasthan runs a Cluster Development Scheme for crafts such as tie and dye, specifically bandhani and leheriya, that are found extensively in the state. Run under the Department of Industries, development activities include formation of Self Help Groups (SHGs), upgrading skills, design development, technical training, exposure visits and marketing assistance through buyer-seller meets and fairs. These programs are conducted in collaboration with several local NGOs.
The Gujarat State Handloom & Handicrafts Development Corporation Ltd (GSHHDC), runs stores called Garvi Gurjari in seven major cities of India, selling various handicraft items including bandhani products.
Garvi Gurjari, a state run handicraft stores
The GSHHDC work is focused on the identification, revival, development, promotion and marketing of handloom and handicraft products of Gujarat. It also organises exhibitions and tribal fairs in order to promote the same. Additionally, the Department of Cottage and Rural Industries runs the Cluster Development Scheme under which artisans are supported in design, development, managerial subsidies, publicity, export and marketing.
The Adani Foundation has been involved in supporting bandhani artisans in the Kutch region of Gujarat. The artisans are trained to upgrade their skills and modify traditional motifs to suit contemporary markets. They are also given a platform to sell these products as corporate gifts through an exhibition or sale.
The Adani Foundation
Dastkar, one of the most prominent non-profit organisations working in the area of handicrafts, works in partnership with the Ranthambore foundation to train people in the development, design and marketing of the products. The crafts supported through this initiative are tie and dye, patchwork and embroidery.
The Kala Raksha Trust of Kutch, Rajasthan works on the preservation of traditional arts such as bandhani and embroidery of the region through a comprehensive development programme for local artisan communities.
Women of the Kutch community involved in the Kala Raksha Trust training programme
Image: Kala Raksha Vidhyalaya