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What Makes Manish Malhotra So Successful?
What Makes Manish Malhotra So Successful?
23 rd Jun 2015

If we conducted a poll about who is the best Indian designer ever, then chances are that most respondents would say, Manish Malhotra! The fact that every bride-to-be dreams of a Manish Malhotra outfit for her fairytale wedding and every movie star wants to be dressed by him bear testimony to his fame in the fashion circuit.

He has dressed some of the most glamourous women in India and given them a look that is appealing, sensuous and most importantly, a look that makes them look more beautiful. As per Malhotra, the one thing that is non-negotiable for him is that his muse should look beautiful in his designs. Little surprise that he and his designs have evolved over the years, without him dwelling too much into creating a ‘distinctive style’.

So what makes this dashing designer successful? How has he created the top of the mind recall when one talks about the best Indian designers? We find out exactly that today!     

Manish Malhotra broke into the scene in 1994 when he designed colourful and skimpy outfits for Urmila Matondkar for the movie Rangeela. The movie won him the Filmfare award for best fashion designer and there has been no looking back for this maverick ever since!

What Makes Manish Malhotra So Successful - Kareena

His popularity can be attributed to the fact that he dresses some of the most beautiful women in Bollywood, both on and off screen. The aspiration associated with attaining the look of one’s favourite actors is one of the driving factors behind the sales of Manish Malhotra outfits. This is not to discount how amazing his outfits are though! His clothes are designed with the agenda of making people look slimmer and more youthful – a winning combination that ranks him among the best Indian designers.  

Another important aspect contributing to his success is the wide repertoire of designs that he creates – from simple summery dresses in pastels to extremely opulent wedding trousseau fit for the queen! He loves working with fluidic fabrics like georgettes and chiffons in his designs that range from dresses, sarees and anarkali suits to lehengas.

From Urmila’s risqué dresses in Rangeela to Kajol’s dual-tone pastel sarees in Kuch Kuch Hota Hai, from Preity Zinta’s practical look in Kal Ho Na Ho to Kareena’s oomphy look in Kabhie Khushi Kabhi Gham, Manish has styled almost all the Bollywood stars in designs that have gone on to create fashion trends in the country! Little surprise that this iconic designer rules the roost in the Indian fashion industry. Not just in India, the designer has also created ripples abroad as well and claims that 40 per cent of his clientele today is NRIs.

What Makes Manish Malhotra So Successful - Bollywood

With the industry’s bigwigs swearing by his designs and with so much star power behind him, Manish Malhotra truly qualifies to be among the best Indian designers today.   

Image credit: ndtv, indian express, vogue 

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