There has been a distinct transformation that's been forming within the popular world of contemporary Indian fashion throughout the past few years. It used to be that a small selection of renowned luxury designers owned the runway, and only accommodated to exclusive and particular customers.
The changing face of fashion has ultimately shifted this trend and allowed an influx of new-age contemporary Indian designers of all ages to emerge on the runway and make themselves seen. These new and young contemporary Indian fashion designers are stepping away from the norm and seeing how far they can push the trends to find an original niche.
The top and most renowned fashion experts have been known to give a lot of these rising stars their first big fashion break and entered them into the world of luxury fashion. There is no disagreeing that the most spectacular and popular designers such as Tarun Tahiliani, Ritu Kumar and Manish Malhotra have shaped and influenced the world of Indian fashion.
These designers were additionally a creation of their beginning time in the fashion world; a time in fashion when there was marginal competition, and trend seeking Indians were at a low. Manish Arora first got his big break by becoming the creative head for the popular international brand ‘Paco Rabanne’, this ultimately lead to India being placed on the global fashion map. Similar to this and in competitive current times we are seeing this legacy continued with young Indian designer Aneeth Arora.
Aneeth Arora is the owner of the brand ‘Pero’, and has recently designed clothing for the likes of Kate Hudson and Mira Nair for the cast and crew of the film The Reluctant Fundamentalist. Her work is profoundly rooted in Indian culture and tradition, as well as hand craftmanship and weaving, which has lead to two of the most influential designers - Rohit Bal and Sabyasachi Mukherjee claiming that she is a new designer to be reckoned with.
There is a variety of other young designers which are now making a strand in the contemporary Indian fashion world, and ultimately changing the way we think of Indian fashion. Such as Nida Mahmood ,who has recently showcased the ‘queen of kitsch’ label and been very much praised by popular designer Raghavendra Rathore. Her style stands out for its extremely contemporary context and trendy aesthetic, inspired heavily from the cultured and textual state of Rajasthan, the label has attracted huge stars such as the renowned singer Lady Gaga who was said to have loved her 'Jadugaar' dress.
We have high hopes for these new designers and look forward to seeing what the future holds for contemporary Indian fashion!
Sources: Republic of Brown, utsavpedia