There was a time when Indians took style cues from Hollywood celebrities who wore gowns by Dior, Versace, Roberto Cavalli or other such famous names on the red carpet. Before these prestigious fashion houses made inroads into the country, Indians visited London, Paris or New York to get their fix of haute couture.
As the market for designer gowns has grown, a number of Indian designers have woken up to the need to cater to the clientele looking for exclusive high fashion ensembles other than a wedding saree or a lehenga. With the emerging trend of exclusive Indian gowns designed by Indian designers, international designers are no more the first choice while buying gowns. What’s more, their popularity is fuelled by Indian fashionistas like Sonam Kapoor and Deepika Padukone wearing Indian gowns during their appearances on the red carpet.
What sets these Indian gowns apart from the gowns by International fashion houses is that they have an Indian element to them – be it the fabric, the prints or the embellishments. Here is a look at some of the most popular designers who make fabulous Indian gowns that are contemporary, stylish and fit for the red carpet.
Anita Dongre’s outfits have come to symbolise a beautiful amalgamation of modern designs with traditional Indian detailing. She has also kickstarted a movement called “Grassroots” which involves reviving traditional textile practices and the use of organic cotton. This breezy white gown worn by Sarah Jane is a part of the same collection. If you want to wear a more jazzy Indian gown, then do try this pristine white Indian gown with gota patti embroidery that we have selected, exclusively for you.
His elegant drape dresses and beautifully embroidered gowns with bold cuts and scintillating designs have vowed fashion followers not just in India but also abroad. Gaurav Gupta’s most talked about Indian gown was the risqué shimmering number worn by Deepika Padukone for the Filmfare awards. He has also dressed celebrities like Paris Hilton, Hofit Golan and Lady Victoria Hervey.
Raakesh Agarvwal makes beautiful gowns, sarees and lehengas with great attention to detail and unparalleled draping. While his opulent sarees and lehengas are a favourite among brides, his Indian gowns have set the red carpet on fire. Chitragandha Singh looked gorgeous in this golden Raakesh Agarvwal Indian gown with a fan-shaped corset and a draped skirt. If you are in love with draped gowns, then you should certainly check out more such gowns by Raakesh Agarvwal here. We totally recommend this champagne embroidered goddess gown with a lovely drape that will make the onlookers go wow!
If we are asked to name a designer who has gained overwhelming popularity in a short span of time for his fantabulous Indian gowns, then the first name that comes to our mind is Atsu Sekhose. His eponymous collection of evening wear is ravishing and glamourous to say the least. His loyal clientele includes Deepika Padukone, Katrina Kaif, Kareena Kapoor and Sonam Kapoor, to name a few. Clever use of rich fabrics, bold motifs and a wonderful display of traditional Indian crafts are what his Indian gowns are known for.
We really love the gorgeous Indian gowns worn by these Bollywood beauties that can give the clothes of any International fashion house a run for its money.
Siddhartha Tytler is known for his elegant gowns for the urban woman who exudes femininity with utmost confidence. In the designer’s own words- he loves to create drama with the cuts and designs in his outfits. His Indian gowns are just that - eye-catching with design elements that are arresting.
His clothes are popular among the fashion forward women for their innovative elements and wear-ability. The drama and opulence in the clothes automatically translates to red carpet appearances. We recently spotted Parineeti Chopra in this stunning black Tafetta gown by Siddartha Tytler.
Indian women have already woken up to the beauty of Indian gowns and are showing Indian designers their full support by wearing them during their red-carpet outings. We believe that it will not be long before these Indian gowns are embraced by international fashionistas, for they are not just spell-binding but are setting benchmarks in beauty and style world over.
Image credit: missmalini, forevermagnifico, lemonchutney, glamcheck, pinkvilla