Every year many designers want to participate in London Fashion Week, but the price tag attached to showcasing a collection at London Fashion Week, means it is not always possible for smaller designers.
Fashion International provides an ideal solution by solely championing emerging and established designers by offering a professional platform where they can present their collections contemporaneous to the official London Fashion Week. Models, Stylists, PR and press is all set.
On Saturday 19th September 2015, the Strand of Silk team attended the evening Fashion International showcase. Six designers presented their Spring/Summer collections for 2016 at the ballroom in the world famous Amba Charing Cross Hotel to fashion forward people.
Aga Couture London, Lenie Boya, Yuvna Kim, Daniel Syiem, Forever Devine and Omar Mansoor were scheduled for this evening. Each line showcased was different: Some focused on very feminine and playful dresses with lace and quilling where as others based their collections on straight and clear cuts.
The latter designer, Omar Mansoor, is one of the designers featured on Strand of Silk. By combining military elements in a feminine way including small details in gold, Omar created his collection "Imperial Romance" which is influenced by the Russian Imperial Style. The basic colour he used was white, adorned with accents in green and red.
History was made when designer Lenie Boya chose Paralympian Stefanie Reid as the first amputee model to take part in Fashion International.
At the show's conclusion everyone was able to marvel at the wonderful clothes upfront during the official after-show reception where you got the possibility to talk to the designers, models, buyers, fashion bloggers and enthusiasts. The Strand of Silk team also did some "celebrity-spotting" and managed to see Vicky Pattison, from MTV's Geordie Shore, which they were all very excited about. It was a fabulous evening, both for the designers and for the audience, who were given the great opportunity to gain up-close access to the fashion-industry.
Below are some of our photos of the great evening!
Designer: Yuvna Kim
Designer: Daniel Syiem
Omar Mansoor and Lenie Boya with their models
Designer Omar Mansoor with the Strand of Silk Team
Pictures: Andrea Gazulli