Vijay Balhara is a New Delhi based Fashion Designer who creates exquisite collections using luxurious fabrics embellished with antique hand embroidered techniques. The designer first showcased his Indian designer clothing at India Fashion Week in 2010, which then lead to an Elle Style Award for the Best Designer Debut 2010.
He has been displaying regularly at India Fashion Week and has had his stunning and unique collections featured in numerous Fashion Editorials and cover shoots for magazines such as Elle, Grazia, Vogue, GQ, and Femina. Vijay’s collections are both edgy and opulent combined with sophistication and refinement, combining two distinct extremes of Indian designer fashion: both traditional and contemporary.
Vijay Balhara is known for his Innovative reinterpretation of traditional Indian designer clothing, giving a trendy twist to the urban and contemporary Woman. Vijay uses traditional Indian textiles such as hand woven cottons, brocades and raw silks, teamed with quirky contemporary silhouettes which create his distinctive style. These styles not only appeal to the Indian consumer but global women who want to experiment with styles through ethnic trends and contrasting colours.
Detailed embroidery & prints are used throughout all the collections and are hugely inspired by the noble community of rural India and the distinct heritage from costumes of Royal India. Historical and traditional embroidery techniques such Zardozi, Dabka work, Zari and Pita work form the signature embellishment showcased throughout all of this collections.
Anarkalis, known as the characteristically Indian trapeze dress is the most utilised silhouette used throughout the label. Printed/embellished Anarkali Maxi dresses are particular favourite and seen in almost all his collections. Vijay Balhara continuously attempts to generate interesting and innovative alternatives of Anarkalis every season.
Embellished Jackets in a structured fit is a essential part of most collections by Vijay Balhara. Intricate cord work, surface texturing, pleating and detailed quilting is often used to convey a rich texture throughout all the garments.