Rajasthan is the eternal muse and the inspiration for one of the most celebrated bridal designers of India, Anita Dongre. Everything associated with the label ‘Anita Dongre’, from apparel designs to the bridal flagship store in Delhi, reflects the glory and essence of Rajasthan.
Anita Dongre has created a majestic appeal with popular Rajasthani prints and crafts with her collections ‘Jaipur my Jaipur’ in 2010 and ‘The Jaipur Bride’ in 2013, beautifully illustrated the indigenous hues, silhouettes and embroideries of Rajasthan. Combinations of warm colours, golden embroidery and mirror work in her designs have uniquely defined her love for the vibrancy of Rajasthan and formed an elusive combination of traditional meets chic.
Anita Dongre has glamourised the Rajasthani style Lehnga choli by adding long jackets and bandis (simple tops) over heavily embroidered lehengas. Her signature style is marked by the use of warm and electric colours pallet, which withholds the beauty and glamour in her designs.
Strictly feminine silhouettes, intricate gotta patti embroidery and unique ensembles put her out of the zari laden bridal designers’ league. Anita Dongre’s collection at the Lakme Fashion Week Winter/Festive 2014 featured combinations of contrasting raw silk white bandi’s coupled with heavily embellished lehengas, illustrating her view of simplicity and elegance in her bridal designs.
Anita Dongre’s bridal designs are exemplary for the modern Indian brides who like to celebrate and enjoy their wedding day without worrying about heavy jewellery and bridal ensembles. Her selection of fabrics is as rich as her muse Rajasthan. Anita Dongre bridal wear styles are created in plush raw silk, brocades, and net in a manner to play down the weight of the ensemble without compromising the oomph factor.
Anita Dongre’s designs, specially featuring intricate Rajasthani embroidery and rich shades of pink and royal blue have become a favourite among many bollywood celebrities like Sonakshi Sinha, Neha Dhupia, Amrita Rao and Karisma Kapoor. Sonam Kapoor dazzled in the posters and trailers of her latest flick ‘Dolly ki Doli’ in Anita Dongre’s royal blue raw silk lehenga, embellished in heavy gotta patti embroidery.
Sonam Kapoor in an Anita Dongre creation for the movie ‘Dolly Ki Doli’
Anita Dongre’s love for Rajasthani craftsmanship does not end with her clothing line. An exclusive jewellery brand ‘Pink city’ by Anita Dongre is dedicated to Rajasthani styled accessories and light jewellery. Her pret a porter brand global desi is based on the lines of indo-western genre of fashion and depicts Rajasthan inspired prints and hues wrapped in western style.
Anita Dongre has splurged her creativity to capture myriad moods of Rajasthan by reviving, rediscovering and replenishing ethnic fashion from the most culturally rich regions of India.