Anita Dongre is without a doubt one of the best known and successful Indian designers among the Indian fashion community, and has now been leading a huge successful business for many years and owns three of her own labels!
The eldest of six siblings, Anita Dongre hails from the hip Mumbai suburb of Bandra, minutes away from where one of her stores stands on Linking Road. She studied designing from SNDT, Juhu and Bcom from Narsee Monjee after which she worked as an in-house designer for export firms for two years. Then she, and younger sister Meena Sehra, set up two sewing machines in the balcony of their house, and started supplying clothes to a boutique called Saks, which was frequented by Bollywood stars. Dongre then made a line of 12 linen dresses and showed it to Saks, who agreed to sell them. Over the weekend, nine of them were sold. And from then on she was in business!
Anita Dongre’s design style is high-impact yet timeless occasion wear in beautifully contemporary styles, combining the best of craftsmanship and wearable silhouettes. The Anita Dongre label is designed for the modern Indian woman, focussed on distinct sensibilities. The designs fuse contemporary silhouettes with Indian influences – using clean, elegant lines to create an effect that can best be described as global chic, that people are wearing all over the world.
Further more, Anita Dongre has conquered the tastes of all kind of people and in particular, of celebrities. Moreover, being one of the most powerful women in Indian business and with such a career, she has had a lot of opportunity to deal with famous people. Her endless creativity makes her collections reach runways, awards shows, global red carpets, international catwalks and more great events.
Here is an example of one the most leading Indian and Bollywood celebrities donning Anita Dongre's collections:
Bollywood Actress Dia Mirza walked for the Designer and danced on the ramp at Lakme Fashion Week Summer/Resort 2014. Dressed with a lemon lehenga, she showcased Anita Dongre’s collection called 'Varanasi Weaves' - a tribute to traditional Indian fabrics.
Some of our favourite designs from Anita Dongre include these gorgeous pastel and lace numbers, which are both elegant and stylish in a beautifully contemporary way. Here are some of our favourites:
Images: Anita Dongre