Amazon India Fashion Week Spring Summer 2016, in association with Maybelline New York- India, kicked off on 7th October, with its ready-to-wear collection, setting the trends for next year.
The five day show is taking place at the New Delhi’s NSIC Grounds, Okhla, and is a showcase of the fashion, creativity and innovation of 115 designers.
The first day’s show witnessed an enthralling opening by Sanjay Garg, creator behind Raw Mango designer apparel brand. His debut collection called ‘Mashru’ reinvented the fabric by the same name, for Amazon India Fashion Week. He stayed true to his spirit of resuscitating textiles and handlooms for his show.
The highlight of the first day was also an offsite presentation by designer duo Shivan & Narresh, who have revolutionised swimming and resort wear in India.
The highly anticipated fashion talk shows offered by Amazon India Fashion Week give an insight into the future of the industry and are interesting constituents for the fashion connoisseurs.
Just like taking a bite of delectable food leaves you hungry for more, getting a glimpse of the show’s onset has increased our hunger to know what is to come. We are also very excited to see what the (dessert) grand finale will be like!
While a lot has happened, you'll be pleased to know that the best things are yet to happen at Amazon India Fashion Week. The well known designer Anamika Khanna in association with home lifestyle brand Spaces, will debut her ready to wear line on the third day of the show. The designer has revealed that her collection will not be red carpet wear but not casual wear either, so we are very intigued what she has in-store!
The fourth day will see a show in collaboration with Elle magazine called the ‘First Cut’, which will showcase collections by emerging designers. The day will also see debut collections from designers like Dhruv Kapur. While Dhruv Kapur has displayed his works for six seasons at Lakme Fashion Week, this will be his first time showcasing at Amazon India Fashion Week. The minimalistic ‘Love Birds’ by Amrita Khanna and edgy ‘Ikai’ by Ragini Ahuja will be two other debut shows for the day.
On the final day of Amazon India Fashion Week, designer Rahul Mishra will showcase ten out of thirty-three outfits that were displayed by him at the recent Paris Fashion Week Spring Summer 2016. The collection called “Fourth Dimension” will be displayed on mannequins at the French Embassy. These outfits, which are all about 3D can be touched and felt by the audience.
The grand finale will be hosted on 11th of October at 9:30pm. This final show will be a venture aimed at capturing ‘The Banaras Project Crafts of India’.
The grand finale of Amazon India Fashion Week promises to be a juxtaposition of collections from 16 ace designers, who will reinvent the Banarasi weaves in their signature styles. The well known designer names behind the Banarasi celebration are Abhishek Gupta, Abraham & Thakore, Anupama Dayal, Ashish Soni, Gauri & Nainika, JJ Valaya, Malini Ramani, Manish Arora, Namrata Joshipura, Rajesh Pratap, Rohit Gandhi, Sabyasachi Mukherjee, Tarun Tahiliani among others.
Sabyasachi's Banaras inspired collection
Each designer will present three ensembles with vibrant colours inspired by the holy city. So ensembles with the designers’ take on Banarasi arts and handlooms using the natural colour palettes of yellow, red, green, blue, cream and black will be visible.
It is always a pleasure to see the traditional Indian arts contemporised under the able hands of the modern Indian designers. The outfits with modern takes are appealing to a larger audience across the globe. Such initiatives by shows like Amazon India Fashion Week are a huge impetus towards rejuvenating the fading traditional art forms of Indian textiles.
In a commendable way, as the Amazon India Fashion Week ends with a gala of Indian textiles and handlooms, it begins a new era in Indian fashion rising from the glorious past. These Indian fashion shows are driving home a point that as we become fashion forward, we never forget our roots.
Image source: www.amazon.in, Sabyasachi's facebook page, Rahul Mishra's twitter page, www.vervemagazine.in, www.thenational.ae, fashionlady.in