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Designers for modern Indian bride - Designer clothes on the ramp
The Designers of the Modern Indian Bride
10 th Aug 2015

She is a woman with defined individuality and is crystal clear about her preferences at her wedding. She is a woman who has earned her self-worth without remorse and her choices are fuss free. She will not bend under the load of traditional heavy lehengas and kundan neckpieces.

She walks away from the customary vermillion. She is the Modern Indian Bride.

To answer the exceptional needs of this modern Indian bride we have seen an emergence of designers with a fresh perspective to bridal wear. These designers create ensembles that become synonymous with the modern Indian bride’s persona. Some of the designers who work with the minimalistic mantra for the modern Indian bride are:

Sabyasachi

Sabyasachi says, “Not to be traditional on your wedding day is totally uncool. I think that is one day in your life where you should celebrate being Indian”. He has rightly expressed, as being a modern Indian bride is not about walking away from Indianness but about elevating it to the global level.

He uses Indian attires like the lehenga and choli, sarees, anarkalis as the base and gives them a contemporary minimalistic treatment. His attires always have a stealthy presence of tradition through the ultra chic modern cuts. His designs range from restrained to flamboyant and the modern Indian bride will find what she wants in plentiful from his trousseau. 

Anita Dongre

This summer Anita Dongre gave us a look of fresh pastel hues in her bridal wear. Most of the bridal lehengas display modern silhouettes with her signature gota patti work. She also gives lot of mix and match opportunities to the bride by offering each piece like the choli, lehenga or pants and dupatta separately.

The bride can then dress up as per her taste making her own inimitable creation with Dongre’s separate pieces. Her “Jaipur Bride 2013” fashion film shows a tech savvy, wine sipping, jeep driving modern Indian bride. Her collection is focussed towards this bride who does not conform to the demure mould.

Anita Dongre's modern Indian bride

Anushree Reddy

Pale soothing colours, faint prints, delicate trims and right amount of shimmer summarises Anushree Reddy’s bridal wear outfits. Her collection brings contemporary to ethnicity. She uses bridal lehengas, anarkalis and sarees as her canvas to paint modern ideologies. Even when she incorporates stronger hues like yellows and greens, she works around the colour palette, making them subtle and eye pleasing.

She is already a favourite with the younger brides in the brief span of her just begun career. One of the Gen-Next designers presenting at Lakme Winter Festive this month, her pleasantly pallid collection for the modern Indian bride is much awaited.

Gauri and Nainika

Gauri and Nainika’s, India Bridal Fashion Week 2014 collection, speaks for their style. Innovative fabrics like neoprene (the scuba diving wear material), sharp straight cuts and monochromatic colour scheme of the attires, set the mood for standing out at the wedding party.

The younger brides prefer wearing gowns and dresses, especially for cocktail parties, and Gauri and Nainika’s collection relates to their needs. Their ensembles generally have structured silhouettes. They make monochromes more energetic with their touch, by adding distinctive cuts and layers, and arranging them uniquely to give a breath taking outfit.

Shantanu and Nikhil

Shantanu’s business expertise merged with Nikhil’s fashion proficiency resulted into Shantanu and Nikhil, one of fastest growing fashion names in India. The Amazon India Couture Week 2015 saw Shantanu and Nikhil use vintage theme for their ensembles.

It was amazing to notice how they blended old world charm with modern design, bringing forth unprecedented costumes for the modern Indian bride.

Today’s brides have given birth to eclectic contemporary creations from the talented designers. Also vice versa, the designers can aptly be called “The designers of the modern Indian Bride” as one look at the bride in the designer’s ensemble is enough to give us a flashing pictorial outlook into the bride’s day to day modern sensibilities.

Images: www.pinterest.com, www.theasianfashionjournal.com, Lakme Fashion Week Facebook page

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