There is no doubt that the sartorial fashion choices of Bollywood celebrities go on to become mainstream trends for Indians everywhere.
Style is no longer the privilege and right of the affluent who had the connections to watch the super models of the 90s sashay down the run ways in their designer threads or attend private by-invitation-only high society events meant only for the upper crust.
Bollywood celebrities have dethroned super models to become show-stoppers, style icons and trendsetters. A few years ago eager young girls and boys would head down to their friendly neighbourhood tailor armed with photographs of their favourite star’s fabulous but completely unaffordable outfit and make shabby copies of the original design that they still adored and wore with pride. Bollywood stars soon woke up to their own influence on how the young and not so young chose to dress and decided to capitalise on the opportunity by launching their own Indian fashion labels. These famous Indian fashion designers have carved out a niche within their own fan base and created pieces that capture the aura of their own image allowing their admirers to feel like a star while wearing their labels.
The notorious bad boy of Bollywood who was embroiled in several reputation ruining scandals turned a new leaf as he got older and wiser. Amongst his many charitable and socially responsible initiatives is his label ‘Being Human’. The proceeds from the sales of Being Human’s merchandise go towards supporting many of Salman Khan’s other charities. The fashion label’s collection is comprised of trendy casual wear and dressier clothing targeted towards younger men and women who form the bulk of ‘Bhai’s’ fans. The actor is often seen wearing pieces from his label as a way of promoting the brand and encouraging the youth to shop at Being Human stores across India and give back to society in a small way.
The fashionista who always manages to make heads turn in awe with her choice of outfits in movies, award ceremonies and promotional tours has not one but three label collaborations under her oomphalicious belt. Deepika Padukone has tied up with global fashion house Van Heusen for a limited edition fashion collection titled ‘All About You’. The clothing line is a unique blend of modern contemporary pieces in a seamless monochromatic colour palette. Not one to get stuck in a rut she then collaborated with Indian fashion label Melange featuring ethnic wear pieces based on her character in the movie Piku. More recently she was the brand ambassador for Vogue Eyewear for a series of sunnies and eyeglass frames inspired by her personal style.
Sources: Vanheusen.com, Twitter.com, Muskurahat.pk
This power trio proves that there really is strength in numbers especially when those numbers include some very smart, business savvy and gorgeous women. Malaika Arora Khan’s clothing brand ‘The Closet Label’, Bipasha Basu’s range of accessories under the name ‘The Trunk Label’ and Sussanne Roshan’s home decor line titled ‘The Home Label’ come together to form ‘The Label Life’. The three ladies have stuck to their strengths and act as style editors for their respective specialities for the e-commerce business. From Malaika’s fitted dresses, swim suits and nightwear to Bipasha’s statement baubles and handbags and Sussanne’s luscious scented candles, artwork and linens, the website is a veritable virtual playground to cater to every style desire for women themselves and their surroundings.
The young vivacious Alia Bhatt stepped into the world of clothing design for a clothing line for women in their 20s and 30s whose style sensibilities are similar to her own. Alia Bhatt’s collection of dresses, denims and leather jeggings for online retailer Jabong.com for summer 2015 was a fluid combination of high street and luxury dressing.
Fitness fanatic and Indian superhero Krrish – Hrithik Roshan launched his own line of sportswear and gym wear for young fitness buffs who would want to follow in his footsteps to achieve those jaw dropping chiselled abs. The brand ‘HRX’ was initially targeted only towards men but has now expanded its product line to include women’s clothing as well.
The yummy mummy who designs for the Rajasthan Royals has also created a line of sarees with Home Shop 18. The complete range of designer sarees includes pieces suitable for everyday wear as well as for brides at affordable prices. Home Shop 18’s vast distribution and logistical network ensures that women from smaller Indian cities and towns can adorn themselves in stylish sarees without having to travel to bigger cities to shop.
Vero Moda’s limited edition line Marquee that was previously curated by Karan Johar with great success has roped in Kangana Ranaut to lend her style sensibility to its clothing. Available at all Vero Moda stores and online, the Marquee collection includes embellished, textured and tailored designs making it a premium offering for women who want to dress to stand out.
Sources: Shopaholicpals.wordpress.com, Behance.net