The Indian fashion industry has undergone a huge transformation over the last two decades, from establishing its first Indian fashion week (Lakme Fashion Week), to now spawning many competative and thematic weeks to establishing itself in the world of e-commerce and m-commerce.
Today, online shopping in india is a growing everyday practice and any new business that wants to continue to succeed and develop must adapt. Our blog posts look at the business of fashion in India, by looking at how the industry is growing in the digital age and what is being done to satisfy the more tech-savy, inpatient and economically independant generation of Indian shoppers.
These blogs are ideal for those who want to learn more about the Indian fashion economy, the effect of technology on the indian ecommerce industry, but do not want to have to work their way through a pile of jargon and instead want simple and concise articles.
Our most popular blog post include topics tackling 'The Rising Demand for Artificial Jewellery in India', 'The New Swadeshi Movement For Clothes Make India: Make in India' and 'The Indian Bridal Wear Market Has Enormous Potential for Indian Designers.