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Traditional Indian Embroidery Techniques to Support India's Development
Traditional Indian Embroidery Techniques to Support India’s Development
20 th Nov 2014

“Here is a government that is dedicated to development.”

This is what Narendra Modi, India’s Prime Minister, affirmed in his 25th of September speech addressed to journalists, politicians and businessmen from all over the country. The Prime Minister has shown a real entrepreneurial vision when talking about the future of the country.

There has been a lot of hope and expectation from the PM to kick-start growth by implementing the right kind of policies and shaping the direction with a vision not recently seen in Indian politics.

Our team, after his speech, asked ourselves about the ways in which we could help India to reach the goals that seem crucial for the continued future well-being of the people. Obviously our interest and field of knowledge is Indian fashion and specifically Indian clothes, but could it be useful for this common aim?

Strandofsilk-Banking on fashion- Traditional Indian clothes to support India’s development- Narendra Modi

Thus we started to analyse and collect information on what the country is going through and what it will need the most. 

According to the World Bank, the average manufacturing labour cost per hour in the 2014, amounted to $0.92 in India and $3.52 in China. That is, China is losing its value in terms of cost savings that was so important for International companies. For so long they had exploited cost advantages, that they can no longer offer to manufacturers. This represents a new opportunity for Indian Government to lead Indian population to achieve an increase in employment and GDP. Indeed as showed by McKinsey and Company, by 2025 the manufacturing sector may also contribute 25-30% of GDP and 90 million domestic jobs created for the country.

The idea from PM Modi is to make it more appealing for international companies to invest in India. The main barriers to this project is the lacks of infrastructures and of work experience. A large investment must be made by the government in order to enhance work conditions, improve the standards of the infrastructure and workforce knowledge that for the moment is certainly not able to compete with the Chinese one. Moreover, the Government must think carefully about the best way to reduce the limitations typical of India’s law towards the entrance of international companies and to forecast a better and easier way for them to exploit Indian manufacturing. Some measures have been already undertaken, but a lot of work is still required.

We hope that this speech will not remain just words, but will be translated into real initiatives. Indian manufacturing is important and must be helped. We believe in Indian craftsmanship potential and in the possibility to bring Indian traditions and culture abroad.

That is why, to support this sector we developed a new project: the Journey map. This project was created with the purpose to make people around the world aware about Indian traditional techniques used to make Indian clothes and celebrate the heritage of contemporary Indian couture.

Strand of Silk - Banking on Fashion - Traditional Indian clothes to support India’s development- Kota Doria

The journey is concentrated on artisans and their particular skills embodied in the beautiful Indian clothes that represent the very essence of Indian fashion. This deep dive into the process and the artisans is, we believe, truly important because it helps people appreciate the effort and traditions in each of the techniques that are being used extensively by fashion, both Indian and International.

What PM Modi has in mind is obviously very different from our idea of enhancing Indian culture, but attracting international companies, thus international attention on our country will be just a first step for the following exploitation of Indians’ capabilities in terms of traditions and craftsmanship.

Through the journey map, people will be able to discover again their culture and believe in their unique abilities i.e. India must believe in the possibility of a new and brighter future to make the others believe in them.

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