The Evolution of Indian Shopping - from...
Shopping has undergone a sea of change in India in the past few years.
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Technologies that will Redefine the Way You...
The average person is said to check their mobile phone 150 times a day.
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Mobile Commerce and the Changes in the...
There was a time when fashion retailers in India focussed on designing websites that looked good on desktops - bigger screens, higher resolutions and a huge product line.
...
The Growth of India's Apparel Exports
A report by the credit rating agency ICRA suggests that Indian garment exports are likely to increase to $18...
The Expense Of Indian Wedding Clothes
Every bride-to-be is obsessed with her bridal attire. She leaves no stone unturned to get her dream wedding outfit.
Everything from the choice of garment to colour and silhouette is pre-...
The New Swadeshi Movement for Clothes: Make...
During the Independence struggle of India, the Swadeshi movement gathered momentum.
Swadeshi means made in one’s own country (India) and the aim of the movement was to boycott foreign goods...
Indian Start-Ups Tackle the Wedding Market
According to The Huffington Post the global wedding industry is now worth upwards of $300 billion. It is estimated that the Indian wedding industry accounts for around $40 billion of that. Indian...
Virtual Bling: Does Indian Jewellery Sell...
The online shopping portal Flipkart turned the tables of the Indian e-commerce market and drove home a point that Indians are open to online shopping. Sachin Bansal and Binny Bansal from Flipkart...
Apple Watch - Bridging the Fashion and...
Apple is evidently starting to shift some of their efforts into engaging with the world of fashion with the announcement of their new innovation, The Apple Watch.
Immediately after Apple’s...
The Indian Bridal Wear Market Has Enormous...
Weddings are really important in Indian culture with over 10 million weddings taking place every year. Weddings symbolise the passage from the period of growing and learning from youngsters to...
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More about our Banking on Fashion Blog
The Indian fashion industry has undergone a huge transformation over the last two decades, from establishing its first Indian fashion week (Lakme Fashion Week), to now spawning many competative and thematic weeks to establishing itself in the world of e-commerce and m-commerce.
Today, online shopping in india is a growing everyday practice and any new business that wants to continue to succeed and develop must adapt. Our blog posts look at the business of fashion in India, by looking at how the industry is growing in the digital age and what is being done to satisfy the more tech-savy, inpatient and economically independant generation of Indian shoppers.
These blogs are ideal for those who want to learn more about the Indian fashion economy, the effect of technology on the indian ecommerce industry, but do not want to have to work their way through a pile of jargon and instead want simple and concise articles.
Our most popular blog post include topics tackling 'The Rising Demand for Artificial Jewellery in India', 'The New Swadeshi Movement For Clothes Make India: Make in India' and 'The Indian Bridal Wear Market Has Enormous Potential for Indian Designers.