Garments under the label are mainly high-end couture gowns, as well as casual dresses targeting above teen-age women. Yasmin’s designs vary from simple contemporary look to sophisticated and classy formal cocktail dresses, gowns and party wear.
Yasmin Gupta, co-founder and head designer at the store, is mainly passionate about women’s wear. Yasmin’s designing ardour is strongly driven by nature and fusion of themes related to culture, art and traditional wear. After completing her Bachelors from UK in the year 2006, followed by multiple years of work experience in the hospitality industry with leading brands like ACCOR, Marriott, Shangri-la, Hilton and Carlson, Yasmin furthered her career with Masters in Marketing and Strategy from Management Development Institute, India and supplemented the same with an eye on her love for designing by undergoing a course on fashion designing by Marc Jacobs through his Masterclass (USA) where she learned to create clothes that push boundaries and set trends. On the personal front, Yasmin loves traveling and experiencing different cultures across the globe.