Vikram Phadnis created a name in fashion industry with his immense capability to understand and create Indian ornated couture making crafts and a substantial determination to become a celebrated designer. He embarked his professional journey in entirely different stream of Bollywood choreography, but destined to rock the ramp Vikram Phadnis set to the fashion quest without any formal training. In his 15 years old fashion career he has made a star brand of himself and is now considered the most celebrated film costume designer and stylists in Bollywood.
Vikram Phadnis style is about instantiate richness of Indian couture in regal fabrics through traditional ornate crafts like embroideries, embossing and embellishing. He uses a vibrant colour pallet from cool to warm with one compulsion of golden highlights in one or the other form. His designs are synonyms to luxury, but without compromising the comfort. Vikram Phadnis designs with an obligation of creating a grandeur impact and he makes a striking fashion statement with his collections. His love for Indian styles and designs inspires him to acquire a preventive attitude towards the Indian crafts, thus he maintains the traditional outlay in his designs.
Golden embroideries in borders, kalis and neck are Vikram Phadnis signature style in women collections. In his recent collections he has created ensembles by fusing Tie and dye technique with contradicting embroidered jackets and ghagras. Zardosi and Gota work are frequently used in Vikram phadnis collections. His trademark designs include heavily gold embroidered lehnga in velvet with net dupatas adorned with matching borders, anarkalis with subtle fluidity and belts, richly adorned jackets and generously embossed long kurtis paired with pallazo pants and lehngas. A pioneer in bridal and trousseau segment Vikram Phadnis collections are truly a treat for an Indian bride.
Vikram Phadnis collections for men are equally alluring and revolutionising the evolving genre of bride groom wears in Indian fashion industry. Elaborated sherwanis with distinguished embroideries in his signature gold work on ivory fabrics marks out his men collections. His menswear collections are outlined by spectacular angrakha style kurtas and shervanis with intricate bordered dupattas.
Vikram Phadnis’s desire to expand his collection’s availability made him join hands with ethnic wear brand Nakkashi, and the outcome of the collaboration are his eclectic designs affordability. The first collection of Vikram Phadnis for Nakkashi was presented at Wills Fashion Week 2014. He retails from his flagships in Mumbai, Delhi and Hydrabad. In the recent past Vikram Phadnis associated with Swades foundation to present a non glamorous collection inspired by rural India. One of a kind this rustic collection illustrated the warm hues in simplistic ensembles and bollywood actors like Aayushman Khurana, Maliaka Arora Khan, Arbaz khan and Sushant Singh Rajpoot walked the ramp for Phadnis.
Almost every bollywood celebrity has a Vikram phadnis design in their wardrobe which defines his popularity among the glam gods and goddesses. Actresses like Sri Devi, Sushmita Sen, Malaika Arora Khan, Bipasha Basu and Dia Mirza have walked for him and his designs are frequently worn on red carpets by the Indian divas.