Vijay Balhara is a New Delhi based Fashion Designer. He is known for his Neo-Traditional reinterpretation of Traditional Indian Clothing giving a Rural Chic twist to the Urban Women. Indian Textile like hand woven cottons, Chanderi, Brocades, Raw silks form the major strength of the label.
The silhouettes are created with an endeavor to strike a balance between traditional and contemporary outlook appealing not only to Indian women but also to global customers who want to experiment with their wardrobe through ethnic flavor and vibrant colors. Embroidery and prints are largely inspired from the aristocratic community of rural India and heritage costumes of Royal India. Historical embroidery techniques like Zardozi, Dabka work, Zari, Pita work form the signature embellishment.
Anarkali, the quintessentially Indian trapeze dress is the most popular silhouette under the label. Anarkali Maxi dresses are particularly favorite among the customers. Vijay Balhara constantly attempts to create interesting variants of Anarkali every season. Embroidered Jackets with structured fit and finish are an integral part of most collections by Vijay Balhara. Cord work, surface texturing, pin tucks, pleating and quilting is often used to impart a rich texture to the garments.