Vaidaan Jewellery is a luxury line of exquisite jewels showcasing the perfect balance between unconventional and handcrafted ethnicity that speaks volumes about the convergence of west with the east. Ishita Gupta, the designer, the brains & the heart behind this brand, launched Vaidaan Jewellery in February 2016 as a coveted visionary who believes in the union of Indian tradition and ultramodern ways of life.
Paving her way through different and unique lines of design and art, Ishita seeks to take Indian embroidery to another level by bringing it to jewels which once was only limited to Fabric. Her label focuses and believes in celebrating traditional Indian embroidery with a twist of modernity. With an epiphany for creating something larger than life and state of the art, she pursues to tread newer avenues in her line of work. Young, ardent and fearless as it gets, Ishita Gupta extends her personality well to her collections as they reflect just how pristine and in line they are with her brand vision.