Surbhi Shah is born and brought up in Jaipur, the city known for culture, heritage and ethnic fashion. She did her fashion diploma from Jaipur. But her creativity in fashion made her march forward in fashion Fraternity. She started her fashion journey by commencing her own compact studio in 2006 with the label of Aurana catering to particular niche.
During her Fashion journey she got married in early 2009 to MR. Varun Shah (rugs manufacturer and exporter) from Jaipur, and in later part of the year she participated in few elite exhibition of Delhi getting overwhelming response for her merchandise from there it was no looking back. The merchandise designing, colors and handwork consisting of gotta patti , zardozi were highly appreciated reflecting a touch of Rajasthan . In the span of next 24 months, with all her 18 exhibitions, she participated in different cities got extremely good response in terms of her merchandise.
In January 2011, her flagship store was launched at posh locality of Jaipur, displaying wide range suits, sarees, lehengas, tunics and ethnic kids wear. The collection consists of traditional lehriya along with in house printed linen suits in addition to bridal range of neatly crafted hand work. Her innovative designing, color blending and daring approach to try new fabrics and refreshing embellishment makes her merchandise more attractive. The collection is for people of all ages from different walks of life.