Siddartha Tytler, son of renowned politician Jagdish Tytler, surprised his parents by choosing fashion as his number one career choice. However he received their full support to follow his heart and his mother, Jennifer Tytler, even manages his export house.
Siddartha had made up his mind to take up fashion as his career path at the young age of sixteen. Following his graduation from Saint Columbus in 1997, Siddartha Tytler completed a 12 month course at the National Institute of Fashion Technology, New Delhi - a year strewn with innumerable accolades, owing to his laudable talent and unrelenting effort. After spending three enriching years honing his skills at the estimable Fashion Institute of Technology in New York City, Siddartha breathed life into a label of his very own in the year 2002.
He has come a long way since his first fashion show in New Delhi, to become a fashion designer par excellence. He is constantly brimming with ideas; innovation and design are to him like breathing. His designs are targeted towards clients who have confident, eclectic tastes.
According to Siddartha Tytler, “Novel silhouettes, innovative structural elements, new fangled patterns, ‘wear-ability’ and originality are the essential elements in every creation at ‘Siddartha Tytler’ studio. When I create a garment several factors come into play, be it incorporating changing trends or being inspired by elements that exist as part of our everyday lives, and they all are equally significant to the process. Understanding fashion might be important but to interpret it successfully during the manufacturing process is paramount.”
Siddartha Tytler’s label rebels against the ordinary and and lovingly embraces bling in outfits through exquisite crystal application that has become the brand’s signature. Siddartha Tytler epitomises instant glamour through sensual western wear and traditional wear with a contemporary twist.
The talented designer has dressed celebrities such as Aditi Rao Hydari, Sonali Bendre, Amrita Puri, Parineeti Chopra and Neha Dhupia. Kunal Nayar of The Big Bang Theory and his wife, Neha Kapur displayed ensembles from the designer’s collection on the red carpets of the 64th Annual Emmy Awards and Peoples’ Choice Awards 2013.The designer regularly showcases his latest collections at prestigious fashion shows like the Wills India Fashion Week (now called Amazon India Fashion Week), Lakme Fashion Week and Bridal Asia Trade show.
Siddartha Tytler also presented a collection focused on Traditional Indian Fashion including Salwaar Kameez, Saree, Lehengas and Anarkalis at Bridal Asia 2011.