Shrena Hirawat started her fashion career at the young age of 19 in Mumbai where she topped her graduation in Fashion Design at NIFT Mumbai as well as across all the NIFT India Institutes. She further went on to achieve a scholarship at London College of Fashion in the year 2011 to polish her skills before graduating in areas such as: Pattern Making, Design Development and Range Planning. During her education she acquired an award from Meher Castellino for "The Most Innovative Garment Construction that will set a trend"
Shrena was also the National Finalist for the International Triumph Show in 2010. She then went on to work with Kimaya Fashions, India and THE NRK House where she designed exclusively for Adolfo Dominiguez. Actualising her dream towards fashion as an entrepreneur happened soon after her experience at Lakmé Fashion Week along side designer Sonia Gohil which lead her to ultimately start her own label, SHRENA HIRAWAT where she specialises in Indian and Western couture
Creating artistry of formulating bold silhouettes crafted in rich pieces of extravagant settings, Label Shrena Hirawat offers a range of meticulously rendered fabrics such as silks, satin georgette, organza, paired with celestially intertwined embellishments, cleverly placed with the finest quality of pearls, bugles, bead work, and a variety of sequins. These traditionally festive womenswear ensembles will make you stop and drool over the minute details worked to perfection. Grooving in styles of Lehengas, Croptop Skirts, Gowns, Maxis, Indo-Western, Fusion assorted with flares, a-lines and bare shouldered outfits. Mastering delightfully versatile silhouettes to invest in timeless and quintessentially elegant ensembles for occasions like an elaborate wedding affair or a destination devoir and bridal trousseaus.