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Designer / Ruche Hues

Designers Nitya Mittal Biswas and Isha Gupta for Ruche & Hues
Ruche & Hues

Ruche & Hues is an haute couture brand that offers luxury-handcrafted handbags and clutches for women. The brand collection boasts of embellished hand-pieces using high quality beads, crystals, stones and fabrics. Ruche & Hues serves the occasion-wear industry where each bag can be matched with luxury and couture gowns and dresses. There is one for every occasion. The brand is a brainchild of Nitya Mittal Biswas and Isha Gupta. Nitya heads the design and business development verticals while Isha manages the content and digital head.



Born in New Delhi in 1987, Nitya is a 2005 pass-out from Lawrence School Sanawar. She entered the design industry soon after and pursued a course in interior design from APJ institute of design. Although she was engaged in interiors work, fashion bred in the core of her heart. In 2006, she designed her first range of western dresses and exhibited them at a prominent show in New Delhi. She launched her brand Ruche in March 2015. A month later, Ruche took a new turn, and Nitya's closest friend Isha, joined and gave it a new meaning with a new identity- Ruche & Hues.


Born in New Delhi in 1983, Isha did her schooling from The Mother’s International school and pursued a 3-year bachelors course in Mathematics. Her love for fashion went hand-in-hand and she developed a latent dream of opening her own label. She would pass most of her free time following fashion blogs and updates, or attending fashion weeks admiring runway glamour! She met her friend Nitya in the midst of launching a luxury brand and decided to join hands almost instantly to form Ruche & Hues.

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