Roopa Pemmaraju is a graduate from the Royal Melbourne Institute of Technology in Fine Arts and attained a Masters’ in fashion and textiles. Throughout her career, she has worked for top international labels like Tommy Hilfiger, Madura Garments and Espirit. In 2005 Roopa Pemmaraju launched her first label.
Roopa is always looking to further her knowledge of the fashion industry in order to keep up with current trends and remain relevant in the ever-changing fashion industry. Roopa Pemmaraju as a brand pays close attention to feminine silhouettes, using Indian prints on silks and chiffons in her designs.
Roopa Pemmaraju explains that the USP of her label is that all of her materials come straight from the source, and she then develops her own prints on the materials.
Roopa Pemmaraju is a label that is designed to exemplify the modern fashionable woman. Through her use of some of the softest fabrics including silk, chiffon and cotton, her designs further epitomise today’s woman as it increases comfort without reducing style.
By applying streamlined cuts, smooth finishing and unique prints, Roopa’s collections have been described as being suitable for both casual wear as well as something you can wear on a night out.