One might know Ritu Beri as the first Asian designer to have headed the French fashion brand “Jean-Louis Scherrer” or for having conferred the Knight of the Order of Arts and Letters, as bestowed upon her by the French Government for outstanding achievement in the field of fashion, or even as an old friend from AP School, Delhi, Ritu Beri is a name to swear by, in the fashion industry today.
She made news in the Times of India in July for her views on the outfits of airline crew members apropos the debate over the line between sexy and too sexy clothes, which were designed for them and was given the spotlight for her designs for Air India and Air Sahara. In her own words, she admits to aspiring for a look powerful enough to be noticed, yet comfortable and acceptable on a global platform, which reflects the contingency of each and every task she puts her heart to.
No matter which element she takes on, she adapts to it with grace, and adopts the style with a renewed creativity as is evident from the several well-deserved awards credited to her name including Millennium Achiever and Rashtriya Shiromani Awards in the year 2000 and the Global Excellence Award in the year 2004. And being the daring genius that she is, three years later, she was awarded with the Kalpana Chawla Excellency Award in 2007, further adding feathers to her oh-so-stylish cap.
A benchmark to keep in mind would be the most expensive Indian book “Firefly-A Fairy tale” authored by Beri that deals with architecture, history, her adventures in Paris, and also quite extensively with women and their beauty. With a record of a mere 100 copies sold in India, it decorates the shelves of the Louis Vuitton flagship store in Paris.
Beri believes that the initial stages of her journey were staged during the times when fashion shows delighted all, due to their freshness and ingenuity. This also greatly played a part in encouraging her to broaden the expanse of her reach and knock on the doors abroad. Eventually, the one-up she got due to foreign exposure ranged from showcasing her stunning collections at the distinguished Paris Fashion Week to dressing up her eminent clients like Bill Clinton, Prince Charles and Nicole Kidman. Name, fame, glory, and respect, she has it all, but still humbly considers herself, a mere “idiot” trailing after her dreams.