Sushma Mehta Shah is the founder and designer behind Rejuvenate Jewels. Her “out of the box” thinking is reflected in each of her collections that are made by artisans in India. Every Collection has a story and a message that is conveyed through the styles, colors and intricate detailing.
The designer hails from a fine jewelry background and jewelry was her first love, so designing and combining luxury into her collections come to her naturally. Rejuvenate Jewels was started with the idea of making high-end jewelry affordable - and this is reflected in the finest raw material used from all over India.
The brand has showed their collection at Pune Fashion week and it was also a jewelry partner in the movie Phuntroo. The brand is already a favourite of celebrities in India including designer Malini Ramani, Mandira Bedi, Gautami Kapoor and Zoya Afroz to name a few.