Rawtonica comes from Raw and Tonica - Raw is something found in natural state and Tonica is today’s woman enlightening her soul by redefining her style statement. The brands' designs are a creation and inspiration from travels of the designer and the styles feature artistic and exquisite handcraftsmanship from different regions across the globe.
Ankit Sethi is the Founder and Creative Head of Rawtonica and he is responsible for the companys' vision and strategy. The designs are inspired by the designers' travels and the brand also collaborates with artists from all around the world. Each artist creates a masterpiece that is brought to life in the form of the collections by Rawtonica.