Poonam Patel is an Indian fashion designer based out of the state of Gujarat in India. In the past she has made appearances at Rajasthan Fashion Week and has been involved in collaborations with the likes of Peter Jensen at London Fashion Week and shoe designer Swati Modo at Rajasthan Fashion Week.
Poonam Patel’s use of bright vibrant colours on different types of chiffons, georgettes and brocades truly entwines the traditional Indian look with a more modern contemporary look making her styles a refreshing fusion of both. Her collections emphasise volume, fit and draping as well as style because she aims to create collections that look amazing on the runway but can equally be worn off the ramp. The designer also uses a variety of prints to further add to her designs, further adding on to the traditional feel.
Poonam Patel’s show alongwith Rohit Verma and Swati Modo at Rajasthan Fashion Week 2013 has been dubbed one of her best fashion shows to date, with press and media describing the show as a revival of traditional Rajasthan crafts and arts.