Pallavi Jaikishan debuted in the Indian fashion industry in the early 1970's. She launched Paraphernalia, a lifestyle store, where her collections were also featured and has since worked with many International brands across the world.
Jaikishan also exports her outfits to upscale stores in the United States like Saks 5th Avenue, Lord and Taylor and Bergdoff Goodman. With international recognition, she has firmly established herself as a covetable designer of high-end bridal outfits.
Born into the esteemed Mariwalas family who run the Marico Industries and market well known brands like Saffola, Parachute Hair Oil, Sweekar and Medikar Shampoo, she effortlessly became a part of Mumbai’s high society. Pallavi Mariwala married Jaikishan Panchal of the famous music composing duo Shankar-Jaikishan. After marriage Pallavi happily settled down to a cosy life with her husband and three children, however her husband’s sudden demise encouraged Pallavi Jaikishan to submerge herself into her passion for design and embroidery.
With no formal training in design and armed with just knowledge of bead embroidery, passed on by her mother, and a strong aesthetic inclination, she built a successful career in fashion design. Today the designer boasts an A-list clientele including Sheetal Mafatlal, veteran actress Mumtaz, Prerna Goel, Natasha Poonawala and Queenie Singh, for whom she regularly creates bespoke outfits. The designer has also created exquisite, opulent wedding ensembles for some of these socialites as well.
Jaikishan realised the demand for a prêt line in addition to custom outfits and has since retailed prêt outfits in khadi and mulmul at the Inter Plaza. The designer’s fabrics are perfect for the hot Indian climate because they are light and comfortable. Pallavi Jaikishan's timeless garments include Saris, Lehengas and Kurta's that are created as family heirlooms to be passed on from one generation to the next.
The celebrated designer became part of the Lakme Fashion Week for the first time in August 2012, after working in the fashion industry for nearly forty years. Apart from designing outfits she is also in high demand to design menus, place settings and upholstery.
Pallavi Jaikishan hopes to write a book about fashion soon, while her daughter Bharavi Jaikishan has followed in her footsteps to become a successful fashion designer in her own right.