Pa:aR is an Indian designer pret label launched by Indian designer Arushi Kapahi. Pa:aR takes inspiration from sustainable fashion, with the aim to translate effortless local style and craft into global quality comfort. Pa:aR, means ‘beyond’, which explains the philosophy of the brand. Pa:aR creates contemporary and multi-purpose global clothing using Indian skills and material.
Pa:aR is a way of life, it’s not time or age bond fashion but a sensibility of alluring comfort.
It strives to create clothing that goes beyond the classification of region, clothing that speaks of its origin but just as beautifully fits in all others, With an equal sense of luxury and comfort. the brand brings together prints and embroideries in flowy feminine silhouettes for the culture enthralled trendsetters.