Nimish Shah's label, Shift, was launched in 2011. The label is sophisticated and urban and aims to create understated, versatile and covetable style option for women.
In his design style, there is a sense of modernity to create novel expressions. The design is blended with offbeat detailing and exquisite prints, building a foundation to a chic wardrobe. Artisan textiles are handpicked and specially commissioned from production units that adhere to high environmental and labour standards.