Neonia is the brainchild of designer Neha Rai. Neha is a graduate from the Fashion and Lifestyle Accessories department of NIFT New Delhi. Neha worked with various accessory designers after her formal qualification and after several years of experience launched her brand in 2014.
The brand was started with the idea of creating quality bags that are fun and unique. At the same time, Neonia blends classic designs with eclectic sensibilities. The fresh and vibrant aesthetics of the brand are a result of inspirations gathered from all things bright and beautiful from all over India. The brand draws inspiration from the cultural heritage of India. The embroidery, prints and weaves used on the bags display the stories and the journey that they have been through. Traces of the same can be found woven finely and subtly into the little details of the designs. The bags are the story of India to the world and the story of the world back to India .The craftsmen are their heroes and create each and every one of the piece with immense artistry, precision and love.