Nandita Basy creates styles that feature off-beat patterns and interesting surface textures. Her techniques include the use of leather strips and 3D textures. The designer trained at prestigious institues in India and in the UK before starting her label.
The styling of the brand is classic yet quirky with an immaculate attention to detail and to construction. The designer has received many accolades including the Breakthrough Designer of the Year Award by MTV in 2007.