Namrata's vision is that of a global aesthetic. Her clothing easily translates across geographies and other artificial constructs such as age, race and point of view. The Joshipura line fuses contemporary silhouettes with modern interpretations of artisanal embellishments. Namrata, a NIFT graduate, launched her clothing line in India in 1996 under the "Namrata Joshipura" label.
In 1999, Namrata represented India and won second prize at the Asia Pacific Young Designer's Show, held during Hong Kong Fashion Week. The following year, she was the first Indian designer to be selected to participate in the "World Young Designers' Award Ceremony" at the London Fashion Week and she later presented her collection at the 'Indian Show" in Sao Paolo, Brazil. Namrata has also designed the costumes for the award winning Indo-German film "Dance of the Wind" which captured prizes at both the London and Nantes Film Festivals.