The Nakul Sen brand's strength lies in its ability to adapt Indian craftmanship to incorporate contemporary styles and so appeal to the International tastes as well as the Indian. The brand has 78 stores worldwide. The brand launched in 1997 and then started its clothing line in India in 2006. Accessories started to be sold from 2009. The brand is dedicated to designing high end, opulent, modern eveningwear and jewels for the contemporary, strong, independent woman.
As each season goes by the label has sought to create a distinctive and original style focused at Indians as well as western consumers. His eveningwear comprises of dresses, gowns and cocktail sarees.