Mawi Keivom is the creative force behind the label MAWI. The designer is a graduate of the Auckland Institute of Technology in New Zealand. She spent some years working in New York and subseuqnetly moved to London, where her label is currently based. The brand MAWI was founded alongwith Tim Awan, who is the Managing Director of the company.
The brand was launched at London Fashion Week in 2002, with fashion press falling in love with the styling and the aesthetic on display on the ramp. The designs are cutting-edge but supported by traditional undertones. The designer also received the British Fashion Council's New Generation Award for three seasons.