Masaba Gupta is one of the rare Fashion designers to create a niche in demanding and crowded Indian fashion industry, at a very young age. Born in 1989, Masaba began her fashion journey reluctantly in 2009, when she was still a fashion student at SNDT Women University.
Her unique approach towards couture and flamboyant use of prints got her noticed and with the encouragement and support of her mentors, Anil Chopra and Wendell Rodricks, she debuted at Wills Lifestyle Fashion week 2009. Masaba is the youngest designer unveiled by Wills fashion week and an instant success there, abided her to launch her label ‘Masaba’. Her first collection under the label ‘Masaba’ was ‘Kattran’, which was featured in Lakme Fashion Week 2010 Spring/ Summer. Her collection was like a fresh breeze of change from the heavily embellished ethnic wears dominant on Indian ramps.
Masaba Gupta became the youngest fashion creative director, when she joined Satya Paul in 2012. Her work with Satya Paul brought in a hybrid genre of demi cotoure, which revealed her exquisite creativity to create a confluence of Indian bridal wears with contemporary ready to wear fashion. Her floral prints created a gleaming palette of most free spirited Indian bridal designs ever seen. Masaba’s contract of two years with Satya Paul has terminated in 2014, giving her ample time and space to enhance her own labels.
Bohemian traits of her personality can be seen all over her designs and she is thoroughly dedicated to prêt a porter style. Her signature style flaunts neat and quirky silhouettes and distinct use of dupattas like drapes in gowns and skirt ensembles. Masaba Gupta collections are marked out by bold retro styled prints, which are a much welcomed change from prevalent embroidery and zardosi work. She has brought a new contemporary dimension to the Indian ramps with her fluid and audacious designs, truly accentuating the free spirit of the new generation of Indian women.
Masaba showcased her collection’ Wanderess’ in the opening show at Lakme Fashion Week Winter/ Festive 2014. Actress Shilpa Shetty was the showstopper and created headlines in Masaba’s side cut gown with dupatta drape. This collection featured Masaba’s signature free spirited retro designs in Goan prints. This collection was appreciated for its unique designs of thigh length jackets, bell bottoms, fringe bordered skirts, chic crop tops and printed sarees paired with full sleeve pullover crop blouses.
Masaba Gupta went an extra mile with affordable fashion when she launched her brand ‘Masaba Lite’ to avail her casual designs at a low price. She understands that majority of her buyers belong to an early-twenty age group and her affordable line ‘Masaba Lite’ will bring sarees in a price range of Rs 400- 4000 , to fit into the pockets of young Indian girls. Under Masaba lite she has created eccentric prints inspired by Chetan Bhagat’s recent novel Half Girlfriend.