Lina Tipnis started her label Linarika in 1996 with the overall philosophy of less is more, by creating garments that are minimalistic and engineered very well. The designer has been invited to showcase her collections on the international stage including in Germany.
The designer's creations are classically elegant and combine a soft feminine sensuality. The designer is constantly looking to imnnovate and has undertaken several collaborations with other designers. In her words, "The market is very large and there's room for everyone. Designers must first work towards increasing fashion consciousness collectively and then create brand loyalties"