Over the last 25 years, Latha Puttanna has created a brand that reflects and celebrates the beauty of India. With a keen eye for colors, designs, and textiles, Latha’s collections bring together originality and intricate craftsmanship to perfectly blend tradition with modernity. But what makes her truly unique is her ability to effortlessly create magic with fabrics for the independent, self-made woman of today.
Through her brand Latha Puttanna, Latha creates ensembles that bring together finesse in textures, variety in colors, and perfection in artistry. She is among the few designers who offers stunning work in a wide variety of natural fabrics. To give an example, one of her most widely regarded collections is ‘Latha Puttanna Weaves’ – one that brings together exclusively woven sarees. It comprises different textures such as such as cotton, silk, georgette, chiffon, organza, and tissue, seamlessly woven into a single fabric. These luscious fabrics then form the perfect canvas for Latha to bring alive her imagination – she then embellishes these sarees with her signature hand-crafted embroidery to create ensembles that are truly regal, and unmatched.
To bring alive such flawless work, Latha has built a rapport with talented artisans over the last two decades. And they come from every corner of this vast country. The designer's brand Latha Puttanna is a premium haute couture collection, made in rich fabrics and elaborate jewel tones. Comprising ethnic salwars and churidhars, lehengas, as well as sarees and blouses, the collection is also home to an exclusive bridal collection.
Latha has many feathers to her cap. She was especially commissioned to design a collection of exquisite sarees – Yards of Heritage – for the prestigious Karnataka Silk Industries Corporation (KSIC) between 2011 and 2012. For this project, she is credited with reviving a number of heritage weaves – a feat she achieved by infusing her signature style and designs. In 2013, Latha was invited to participate in the Lakme Fashion Week to showcase her fabulous collection. Needless to say, her work was widely appreciated by fashionistas from across the world. More recently, Latha also made a mark in Vogue Wedding Show 2016, with a bridal collection that redefined royalty.
The designer employs and trains women artisans at her embroidery units in Mysore and Bangalore – helping them become self-sufficient and independent. She also hires untrained women at her workshop, basis their interests and passions. Over time, through on-the job training, she equips them with new skill sets, giving them the wings they need to fly and soar. Many women who joined her in humble positions have today evolved into talented artisans, who excel in tailoring, embroidery, and finishing lines. In fact, her mentoring has pushed some of these women to even occupy key positions in her multiple units. What’s heart-warming about these stories is that many of these women are today the main bread winners for their families and are committed to helping their relatives and friends grow, in their own special way.
Another cause close to Latha’s heart is her desire to see Indian crafts evolve and flourish. Her every effort is committed to preserving and reviving Indian crafts and embroideries. She employs her unique design sensibilities that incorporate exquisite Indian elements to suit every fashion palette and taste. She is keen on expanding her reach, even to international audiences, so as to be able to spread the beauty India has to offer to a global market. This way, she also aims to continually challenge herself as well as other artists and weavers to evolve and innovate. What started 25 years ago as a simple hobby has evolved into a movement that impacts many artisans, redefines fashion, and revives Indian tradition.