Kyra by Nina and Deepika is a brand that offers exquisite handcrafted sarees. A focus of the brand is on being revivalists of forgotten hand embroidery. The label offers styles that are a contemporary rendition of old world charm and styles that are a tribute to India’s rich heritage of varied craftsmanship.
The designers behind the label are the duo of Nina (mother) and Deepika (daughter in law). Deepika is armed with a degree in retail and fashion management and previously worked at large corporates including Madura Garments and Puma before she ventured into her own business of Saris. She subsequently identified a gap in the high-end and mass market ocassion wear brands. She joined hands with Nina and launched Kyra to address this gap, and offer styles that are experimental yet affordable.