Jayati Goenka believes in simplicity of her origins, her roots and her label aspires to act as a bridge between the neighborhood crafts and the modern day aesthetics. Every collection is an attempt to explore and play with different concepts of art & cultures, with the passion for Indian natural textiles and elevated basics as a constant connect.
The designer creates radical comfort with a functional elegance via centuries old handicrafts to provide a much-needed uniqueness in this mechanical world. Breaking the norms of conventional exaggeration, the designer strives to conceive fundamental silhouettes with elevating focal details which are commercially viable, and ideal for an individualistic woman who welcomes the new and cherishes the vintage. The Jayati Goenka woman embraces “something new with something old”