Patola is a fashion label that was started and is owned by National Institute of Fashion Technology graduates, Isha Dangwar and Priyanka Rai. The designers describe them winning “Best Creative Design Award” as one of the preeminent reasons behind the birth of their label, Patola.
Patola tries to focus on the luxury side of Indian fashion, incorporating a number of rich Indian-style textiles and crafts. Patola's design philosophy is made up of body amicable clothing with added couture.
Patola claims to analyse the newest trends in textiles, detailing and tailoring and tries to incorporate them into their designs so that label can become timeless.