The Designer, Gaurav Jai Gupta, trained at Chelsea College of Art and Design London in Woven Textiles and National Institute of Fashion Technology Delhi in Fashion. He makes clothes, accessories and products for interior spaces which are all hand woven and sustainable. His approach towards his work and commitment to revive appreciation for contemporary Indian textiles has earned him both critical acclaim and a list of high profile customers with in U.K. with likes of, Jimmy Choo.
He was also invited to co-curate and exhibit at London Calling in Tokyo on the commemoration of 150 years of British and Japanese Friendship in October 2008, the same was inaugurated by legendry designer Jimmy Choo in Tokyo. Following this he was asked by Jimmy Choo to design a fabric for a pair of sling back. Gaurav was also commissioned by the prestigious Central Saint Martins London as a trend forecaster from Delhi in 2006 for PREVIEW.
A finalist of British Council and Elle's Young Creative Fashion Entrepreneur Awards 2010 India, Gaurav debuted at the prestigious ORIGIN: The London Craft fair in 2007 under his studio AKAARO and has been regular ever since. In 2009 Gupta was selected for the prestigious Shared Talent India Project for promoting Indian sustainable textiles an initiative by Centre of Sustainable Fashion, London which was exhibited at London Fashion Week and was supported by supported Defra, UK.
In 2010 Gaurav was invited to show at Bath Festival in the U.K and a special show in Wales called ALL TIED UP. He debuted in India in October 2010 showing Spring/Summer 2011 Women's wear through a runway show at Wills Lifestyle India Fashion Week and was dubbed as "find of the week" by leading national daily Hindustan Times.