Forbidden The Atelier is a brainchild of founder Priya Jadav. FTA is about collections that include classy and trendy pieces to the customers who are tired of wearing the mass produced clothes. Who want to be set out as unique and express their individuality through their dressing. The exclusivity and comfort is what makes collections from the brand different. Personally designed by Priya and her team, and attention given to every detail of a garment, the brand's motto is to connect with people and provide them that bit of spark which they are missing.