Debashri Samanta graduated from NIFT Mumbai, winning the Most Commercial Designer Award from Pantaloons Retail India Ltd. She launched her eponymous label in 2011 with a dream to launch a next generation all-handwoven clothing line. It is aimed at creating fun and cosmopolitan avatars of traditional fabrics by reconstructing them with newer elements and sensibility. The label interprets traditional weaves in a way that befits our present sensibility and yet is meant for the future.
Her silhouettes are interchangeable in a way that makes them trans-style pieces that can be worn casually yet formally. Her clothes are loved by women who enjoy the mix of playful and deep - women who have a taste for both caviar and the roadside tea.
Her label is homegrown and woven on simple looms by weavers from West Bengal, but crafted to exude a global appeal.