Coorv Designs by Indian designer Charumita Srivastava is a new vocabulary of traditional technique & rare craftsmanship. Born and brought up in Lucknow, Charumita studied textile Design at Indian Institute of Crafts & Design, Jaipur. Her forte is developing complex textiles in a very simple and modern way. The Indianness of Coorv Designs rests in the handcrafting process where each product stands for its uniqueness.Inspired by forever inspiring India, each saree evokes a sense of culture & tradition from where it originates.The brand aims at pushing forward the frontiers of the traditional skills through constant experimentation and bring out a product which at once is unique.
The collections are designed for the modern, multifaceted woman of today, in a sophisticated fusion by blending ancient art with an eclectic vision, borrowing inspiration from elements that go with her own innate style and creative disposition of always seeking perfection.