Conceptualized and led by the talented husband-wife duo Vimarsh and Alpana Razdan, Attic Salt is a unique label that focuses on sustainability and keeping the local artisans’ work relevant in modern India. Backed with enormous global industry exposure, the directors can be best described as a talent powerhouse. Alpana is a management graduate and a NIFT Delhi Alumni while Vimarsh graduated from NIFT Delhi and IIM Kolkata. With a collective 40 years of joint work experience and having worked with leading global fashion houses like Marc Jacob, DVF, Karl Lagerfeld, Paco Rabanne, etc the duo finally decided to launch their own brand with the aim of bringing the latest international fashion to the doorstep of the Indian consumer.
A perfect amalgamation of local and global, Attic Salt’s creations feature beautifully handcrafted techniques blended with elegant silhouettes. The brand’s prime objective is to make every customer feel special and they do this beautifully through their affordable luxury pieces that can transition from day-to-night with utmost ease. Their designs are currently retailed in most upscale retail outlets across metropolitans and major cities in India. Attic Salt was created to bring to surface the beautiful work of local Artisans. Focus on Sustainability by keeping the local artisan’s work relevant in modern India where westernwear is becoming a large part of our daily lives is the focus at Attic Salt. Beautifully done handcrafted embellishment techniques meet the western silhouettes to create something unique. Affordable luxury, making the customers feel exclusive & special fulfills our purpose.