Ashish Soni is an Indian fashion designer with a defined global presence in the fashion world. He is a firm believer of minimalist fashion and was one of the students of Indian Institute of Fashion Technology’s first batch, 1991. He began his career in 1992 with his label ‘Ashish Soni’ in the Indian fashion industry, which was then limited to film costume designing and high end tailoring. Creating a niche for himself in India and establishing himself as a face of Indian fashion in the global fashion platform were two agendas he undertook and manged ro achieve excellence in both spheres. Ashish Soni is the first Indian fahion designer to be invited to showcase his designs in Olympus Fashion week New York. Since then he has presented his collections in London Fashion show-Charlton Tower London 1998 and Tranoi in Paris. His excellence in designing and substantial efforts of putting India on the fashion map earned him acclaim and recognition from the Government of India and was chosen to showcase his collection in Millennium’s celebration at Khajurao in 2000. Ashish Soni is one of the founding members of FDCI and was anonymously voted the president of Fashion Design Council of India (FDCI) in 2008-2011. He was again appointed as a fellow member of FDCI in 2014.
Ashish Soni’s designs are attributed by clean cuts, sleek silhouettes and a soothing colour palette. His minimalist fashion style is contradiction to conventional Indian fashion trend of embroideries and embellishments but at the same times works as the biggest advantage in garnering a global appeal. His attention to fine details and obsession with neat sophistication in designs is inspiring a whole generation of designers. Ashish Soni label caters fashion for both men and women. His men collection basks in a retro vibe with a contemporary sophistication.
Apart from his signature neutrals and blacks and whites his creations attempts bright colours like orange and dark shades of plum to a feministic pink in suits, dinner jackets and Tuxedo. Ashish Soni’s womens collections are drenched in bright and pastel shades and prints. His womens collections include slim short dresses, printed trousers to lose peplums with striking elegance.
Ashish Soni concluded the Wills Lifestyle Spring/ Summer 2014 with his collection, featuring designs themed on 60’s red carpet. A combination of black and white in trench coats and fringe skirts were the tone of the women collection. Men outfits included neat cut and well tailored tuxedos, dinner jackets. Ashish Soni collection at Wills Lifestyle Summer/Spring 2015 showcased the creativity of the designer with prints. His collection eclectically featured digitized prints of bird-feathers. The quirky prints were enwrapped in elegant trousers for men and highlights in women trenches and knee length dresses.
Ashish Soni designs have been adorned by many Bollywood celebrities like Salmaan Khan, Kareena Kapoor, Deepika Padukone and Alia Bhatt.