Designer Ashish Pandey says that he lives by the mantra “God lies in details”. This is where his intense strive for perfection and extensive attention to detail when creating his designs comes from. Ashish Pandey uses traditional Indian designs and ideas for inspirations in his endeavour to create contemporary classics for women across the globe. The designer’s upbringing and childhood are the source of his design philosophy – focused on urban chic and an elegantly understated look for women.
Ashish Pandey spent most of his growing years around the magnificence of Jaipur’s royal heritage. He graduated from the National Institute of Fashion Technology in New Delhi, and furthered his skills in the fashion industry when he was taken under the wing of fashion powerhouse J.J.Valaya. It was in 1998 when Ashish Pandey finally released his own label, which was quickly recognised and celebrated by many names and figures in the fashion industry for the detail and quality of his designs. The designer was rewarded for his ideas by gaining a spot at Lakme Fashion Week’s 2002 edition.
Ashish Pandey currently retails from a number of renowned boutiques around the world, including Ogaan, Ensemble, Samsaara, Aza, Amara, amongst others.